Raised on a dryland wheat and cattle ranch near Ritzville, Washington, executive director Lori Williams brings a lifelong connection to both agriculture and the show—with her family’s involvement spaning three generations.

Joining as Executive Director in August 2022, Lori transitioned from a decade-long role as outreach coordinator for the Washington Association of Wheat Growers and service as a state fairs commissioner. Under the leadership of her and the Board of Directors, the show has evolved into a year-round platform fostering opportunities for youth engagement, education, and leadership—expanding beyond the event itself to include additional scholarships, leadership programs, and opportunities for more career connections through contests and networking opportunities. 

Lori’s vision centers on “cultivating youth and promoting livestock”—a mission she and the Board champions through initiatives that connect the public with agriculture and inspire future generations. Her efforts were recently recognized when she received the inaugural Impact Award from the Washington State Fairs Association for creative and pioneering leadership. 

Beyond her role, she’s a proud mother—her daughter Alyssa and son Landon are active in exhibiting livestock and competitive ag events. The family resides near Ritzville on their small cattle and feed operation. As Lori is a 4-H Leader and husband Andy is an Ag Advisor at Lind-Ritzville High School, spare time is often spent participating in 4-H and FFA activities.